The Super Bowl is such a big game in so many ways. Whether one thinks in terms of the NFL as a business itself, advertising revenue, merchandising revenue, tourist money flowing into the hosting city, etc, the implications of sixty minutes of playing time between two football teams on one field represents a massive and very profitable undertaking. The food industry is a key part of this “big game” machine. This past year the Retail Advertising and Marketing Association gave us in the food industry a lot to chew on when they reported that an estimated $10.1 billion dollars would be spent by consumers on “game-related merchandise, apparel and snacks” on last year’s Super Bowl! As it turns to Super Bowl season this year, let’s take a moment to look at the economic realities of the big game.
The Times Union reported that snack foods are an obvious pick for parties and gatherings: “Americans double their consumption of snack foods on Super Bowl Sunday, downing more than 33 million pounds of chips, pretzels, nuts and other treats.” Other favorites include chicken wings, pizzas, and sub sandwiches. The National Chicken Council estimated that 1.25 billion chicken wings were consumed by Americans during the 2010 Super Bowl weekend alone. As the next example will highlight, although the game is great for the snack and meat industries, it can also be a boon for produce.
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