The new site features improved layout and functionality to enhance the user’s experience, including better search capabilities, expanded categories and product quick view.
“With this redesign we tried to keep the focus on simplifying our customers’ experience,” said Adam Nelson, Vice President of Technology, Nelson-Jameson, Inc., “The visual overhaul is just phase one of that process, and now that it’s in place we can concentrate on implementing additional features that we hope will make doing business with NJ as easy as possible.”
In addition, customers can utilize shopping lists for standard or repeat orders and can now share any saved shopping list or cart. The quick order pad has also been improved with a “Paste All” tab for faster ordering.
Multiple devices (phone, tablet or laptop) can be used to access nelsonjameson.com without losing functionality. The website was also redesigned to be touchscreen-friendly.