For the past 20 years, Pantone has selected a trendsetting color to set the style tone for the upcoming year. This Color of the Year designation serves as creative inspiration for stylists, artists, and designers. They look to incorporate the chosen color into aspects of their work, as well as their lives. This year, the Pantone Color of the Year is Classic Blue. At Nelson-Jameson, our interest in this year’s color goes beyond just the physical characteristics of Classic Blue. Blue is a strong part of our brand—both in style and the feelings connected with its appearance. We are proud to display the Color of the Year not just in 2020, but in our past, present, and future.
Pantone chose Classic Blue to set the mood as we flip the page into a new decade. Blue is a great selection because it represents stability amidst a world of uncertainty. The color is associated with solidity, dependability, and loyalty. From an emotional standpoint, blue is seen as calming and serene–––encouraging us to grow our mindset through deeper thinking which is important now more than ever. As we navigate through the COVID-19 pandemic, the Color of the Year serves as a great reminder for us to remain calm and confident while hoping for a stable future.
Nelson-Jameson chose blue to represent our brand for many of the same reasons that Pantone chose it as the Color of the Year. We take pride in our industry expertise and trusted reputation—striving for strong connections and resilient communication. As the world races around us, blue grounds us to peace and protection while encouraging forward-thinking. Nelson-Jameson is excited to connect with you in the new decade. Your safe, quality food is our business, and we look forward to serving you in the future.