Source: American Institute for Cancer Research
Although January isn’t the beginning of our fiscal year, it’s still a month of forecasts, resolutions, predictions and plans. Lots of plans. Basically, it’s Planuary. The strategic mapping of the future can seem tedious to some, but as trend-watchers, it’s one of our favorite months of the year. Planuary’s the time when industry media, food experts and food processors cast their predictions for what food and beverages will be hot in food service and food retail. So, what will we be eating and drinking in 2016?
Two of the cornerstone components of balanced nutrition will be in the spotlight this year: fat and protein. The consumer view on fat has come “full-circle”, according to one industry expert. Fat is no longer looked at as necessarily unhealthy, as consumers look towards cleaner labels, more natural ingredients, increased satiety and maintaining balanced diets. Nuts, seeds, avocados and plant-based oils are increasingly popular, as are full-fat dairy products. In fact, butter sales over the last couple of years have been the highest in decades. Rendered chicken fat, beef tallow and pork fat are also gaining traction. Basically, fat is back in all its glory, and our taste buds couldn’t be happier.
Protein, a hot trend over the past decade or so, shows no sign of slowing down. Plant-based protein will be especially big in 2016, with oat-, pea- and soy- proteins all gaining market favor. Nuts, seeds and grains will also be big. The Middle Eastern staple Freekah and the ancient grain Amaranth are vying to be the new quinoa. Mushrooms, an often overlooked source of protein, are set to have a big year as well—domestic production and value are currently at an all-time high. Look for our favorite fungi to be blended into both meat- and plant-based dishes and products with more frequency. Looks like 2016 will be protein-packed and health-focused!
Playing Cooking with Fire
Grillmasters rejoice—this is your year. “Charred”, “burnt”, “grilled” and “fire-roasted” will popping up on menus and in stores across the US. Cocktails, entrees and desserts are all getting their smoke on, as consumers gravitate toward more unique and stronger flavors. Look for this fire-fad to develop into a full-on trend, as it can be applied to almost any food or beverage in various ways.
Take Your Pulse(s)
No, not that pulse. In culinary terms, pulses are lentils, dry beans, beans, and chickpeas. The United Nations is so certain that pulses will soon peak in popularity that it has dubbed 2016 the “International Year of Pulses”. Pulses already make up 75 percent of the average diet in developing countries, but only 25 percent in developed countries. The UN is hoping to change that with increased awareness, as pulses pack almost as much protein as meat per ounce, use less water to produce than meat and are relatively inexpensive. So, it’s a nutritional, sustainability and economic win-win-win.
Pop Pop Fizz Fizz
Bubbly beverages and tangy drinks are predicted to be quite “pop”-ular in 2016. Fermented beverages containing probiotics like kefir and kombucha are carving permanent space on grocery shelves, and hard sodas and ciders are increasing in popularity with the millennial generation. Drinking vinegars are even gaining a strong following. Sounds like sour pusses and puckered pouts will be a frequent expression for many consumers this year.
All of these macro- and micro- trends boil down to three main drivers: flavor, adventure and health. We’ll be watching these and other trends closely over the next year so that we can better anticipate the needs of our customers. Nelson-Jameson’s looking forward to a successful and productive 2016!